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Welcome!
Hello, and welcome to the University of Miami Libraries Guide to Advertising Resources! The purpose of this guide is to help you navigate through the many advertising related resources available to you through the University of Miami Libraries system and beyond.
Primary Databases
- Business Source Premier
Business Source Premier indexes and abstracts 3,300 business journals and provides full-text access to over 2,800 of them. - MRI Simmons
MRI Simmons offers comprehensive demographic, lifestyle, product usage and exposure to all forms of advertising media. - SRDS
Provides information on more than 100,000 national and international media properties. Includes acess to Business Publication Advertising Source; Consumer Magazine Advertising Source; Direct Marketing List Source; Newspaper Advertising Source; Radio Advertising Source; Out-of-Home Advertising Source; Interactive Advertising Source; TV and Cable Source
Additional Library Resources
Check out the resources below for assistance from the Libraries.
Ask-A-Librarian: Online research assistance. You can email or chat with library staff for help finding research.
Richter Library Remote Services: This page lists all of the available UM Libraries online services.
Undergraduate Essentials: Recommended resources at the library for undergraduates, many of which are online.
Graduate Essentials: Recommended resources at the library for graduate students, many of which are online.
Ask-A-Librarian: Online research assistance. You can email or chat with library staff for help finding research.
Richter Library Remote Services: This page lists all of the available UM Libraries online services.
Undergraduate Essentials: Recommended resources at the library for undergraduates, many of which are online.
Graduate Essentials: Recommended resources at the library for graduate students, many of which are online.
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Streaming Videos
AVON is a streaming video platform providing more than 87,000 titles spanning a wide range of subject areas, including anthropology, business, history, music, and more. The platform allows users to to organize and bookmark clips, create and share playlists, personalize folders, and manage their entire collection.
Films On Demand: Master Academic Package
Films On Demand is a digital video streaming service that provides educational content from a wide range of subject areas with an especially good selection of foreign films. This collection contains more than 38,000 titles in dozens of subject areas, and the platform allows users to to organize and bookmark clips, create and share playlists, personalize folders, and manage their entire collection.
Feature Films for Education
Feature Films for Education is a digital video streaming platform that offers hundreds of full-length feature films for educational purposes; focusing on both current and hard-to-find titles, the collection includes literary adaptions, blockbusters, classics, foreign films, and more. Recommend Chrome browser.
Kanopy
Kanopy is a video streaming service that provides students and educators access to a large database of over 30,000 films--including award-winning documentaries, training films, indie and foreign films, must-see classics, and blockbuster movies. Films are activated on-demand for faculty and graduate students.
Streaming videos primarily of classic and modern Hollywood films. Additional films may be available upon request by faculty for course reserves. Group viewings are limited to classroom use only.
MRI Simmons Training
I strongly recommend watching the training video Insight Platform Introduction.
The password is MRISimmons2020. You will actually see several videos there. The one you want is the second one (center of the top row). Half an hour long but well worth the time!
The password is MRISimmons2020. You will actually see several videos there. The one you want is the second one (center of the top row). Half an hour long but well worth the time!
Top Advertising Databases
For journal articles and trade publications, use Business Source Premier or ABI/Inform.
For the advertising costs in different media, use SRDS.
For demographics on consumers, use MRI Simmons.
For the advertising costs in different media, use SRDS.
For demographics on consumers, use MRI Simmons.
ABI/INFORM Collection indexes and abstracts articles covering all aspects of business worldwide. The complete article is provided for many titles. The Collection brings together resources appearing in ABI/INFORM Global & (business information worldwide), ABI/INFORM Trade & Industry, and ABI/INFORM Dateline (local & regional business information). Previously known as ABI/INFORM Complete.
AVON is a streaming video platform providing more than 87,000 titles spanning a wide range of subject areas, including anthropology, business, history, music, and more. The platform allows users to to organize and bookmark clips, create and share playlists, personalize folders, and manage their entire collection.
View examples of real advertisements from all forms of media, including print and video, from around the world. Most of them are award winners.
A resource for research and analysis of companies and industries around the world, featuring extensive reference content from Gale's core business collection, easy-to-use company fundamentals and investment research reports, industry rankings, profiles, market share data, and company histories.
Business Source Premier indexes and abstracts 3,300 business journals and provides full-text access to over 2,800 of them.
Films On Demand: Master Academic Package
Films On Demand is a digital video streaming service that provides educational content from a wide range of subject areas with an especially good selection of foreign films. This collection contains more than 38,000 titles in dozens of subject areas, and the platform allows users to to organize and bookmark clips, create and share playlists, personalize folders, and manage their entire collection.
MRI Simmons offers comprehensive demographic, lifestyle, product usage and exposure to all forms of advertising media.
MarketResearch.com Academic provides access to detailed market research from leading sources such as Kalorama Information, Packaged Facts, and Specialists in Business Information. Studies contain charts, tables, and graphs and are between 200 and 400 pages in length. Full studies are available on MarketResearch.com Academic with twelve (12) months of being made available to corporate clients. MarketLooks reports are also available and provide easy-to-read summaries of full-length reports. The reports are available within the same month of publication.
Provides information on more than 100,000 national and international media properties. Includes acess to Business Publications; Consumer Magazines; Newspaper, Reps & Press Associations; Digital Networks & Ad Tech Companies; Websites; Radio Stations, Networks, Owners & Reps; OOH (Out of Home); DM (Direct Marketing); SRDS Global (business, consumer, & newspaper publications from around the globe).
Integrates over 85,000 diverse topics of data and facts from over 10,000 sources onto a single professional platform. The database provides business customers, researchers, and the academic community with direct access to relevant quantitative facts on agriculture, finance, politics, and many more areas of interest.
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Directories Online
View examples of real advertisements from all forms of media, including print and video, from around the world. Most of them are award winners.
(Formerly RedBooks) Provides exclusive information on North American advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, current agency, fiscal year-end and annual sales, contact information on key personnel, brand name info, S.I.C. & NAICS classifications, and other key data. This resource also includes detailed profiles of advertising agencies, including accounts represented by each agency, fields of specialization, breakdown of gross billings by media, contact information on agency personnel and much more.
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Internet
- SRDS
Provides information on more than 100,000 national and international media properties. Includes acess to Business Publication Advertising Source; Consumer Magazine Advertising Source; Direct Marketing List Source; Newspaper Advertising Source; Radio Advertising Source; Out-of-Home Advertising Source; Interactive Advertising Source; TV and Cable Source
Outdoor
- SRDS
Provides information on more than 100,000 national and international media properties. Includes acess to Business Publication Advertising Source; Consumer Magazine Advertising Source; Direct Marketing List Source; Newspaper Advertising Source; Radio Advertising Source; Out-of-Home Advertising Source; Interactive Advertising Source; TV and Cable Source
Broadcasting & Cable
For regional television ad rates, take the cost-per-point (in US$) for market and multiply it by the Nielsen rating for the program that airs at the same time. That will equal the cost of the ad.
The cost-per-point can be found in the SRDS. Go to TV. Choose Local TV & Cable Stations. In the upper right corner, click on Resources. Choose University Projected Rates TV. Click on the Rate Report for the city you need.
To find the Nielsen rating for the show during which the ad will air, go to Nielsen.com. Nielsen does not allow more than the top 10 shows to be posted on the Internet or any other free source.
To find ad rates for the national market, use Advertising Age annual fall prime-time pricing survey. This give the full price of a 30-second spot. What if you don't want a 30-second spot? Multiply the cost of the ad by .50 for a 10-second spot, .60 to .80 for a 15-second spot or 2.0 for a 60-second spot.
Similarly,for radio ad rates take the cost-per-point (in US$) for market and multiply it by the Nielsen rating for the station. That will equal the cost of the ad.
The cost-per-point can be found in the SRDS. Go to Audio. Choose Radio Stations, Networks, Owners & Reps. In the upper right corner, click on Resources. Choose University Projected Rates Radio. Click on the Rate Report for the city you need.
Magazines
Provides information on more than 100,000 national and international media properties. Includes acess to Business Publications; Consumer Magazines; Newspaper, Reps & Press Associations; Digital Networks & Ad Tech Companies; Websites; Radio Stations, Networks, Owners & Reps; OOH (Out of Home); DM (Direct Marketing); SRDS Global (business, consumer, & newspaper publications from around the globe).
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International Media
SRDS contains information on international newspapers as well as business and consumer publication.
- SRDS
Provides information on more than 100,000 national and international media properties. Includes acess to Business Publication Advertising Source; Consumer Magazine Advertising Source; Direct Marketing List Source; Newspaper Advertising Source; Radio Advertising Source; Out-of-Home Advertising Source; Interactive Advertising Source; TV and Cable Source
Search for information about your brand by using the library's databases.
A resource for research and analysis of companies and industries around the world, featuring extensive reference content from Gale's core business collection, easy-to-use company fundamentals and investment research reports, industry rankings, profiles, market share data, and company histories.
Business Source Premier indexes and abstracts 3,300 business journals and provides full-text access to over 2,800 of them.
MarketResearch.com Academic provides access to detailed market research from leading sources such as Kalorama Information, Packaged Facts, and Specialists in Business Information. Studies contain charts, tables, and graphs and are between 200 and 400 pages in length. Full studies are available on MarketResearch.com Academic with twelve (12) months of being made available to corporate clients. MarketLooks reports are also available and provide easy-to-read summaries of full-length reports. The reports are available within the same month of publication.
Subject Specialist
MRI Simmons offers comprehensive demographic, lifestyle, product usage and exposure to all forms of advertising media.
MarketResearch.com Academic provides access to detailed market research from leading sources such as Kalorama Information, Packaged Facts, and Specialists in Business Information. Studies contain charts, tables, and graphs and are between 200 and 400 pages in length. Full studies are available on MarketResearch.com Academic with twelve (12) months of being made available to corporate clients. MarketLooks reports are also available and provide easy-to-read summaries of full-length reports. The reports are available within the same month of publication.
Need more help?
Need more help?
Business Librarian
You can also contact Doris Jui, Buisness Librarian, if you have in-depth questions regarding company information. She may be reached at:
Phone: 305-284-6516
Email: Doris Jui
In-person: Judi Prokop Newman Information Resource Center (in the School of Business)
See also: Business Research Guides
Top Databases
A resource for research and analysis of companies and industries around the world, featuring extensive reference content from Gale's core business collection, easy-to-use company fundamentals and investment research reports, industry rankings, profiles, market share data, and company histories.
Business Source Premier indexes and abstracts 3,300 business journals and provides full-text access to over 2,800 of them.
Standard and Poor's NetAdvantage
Broad spectrum of industry, company and investment analysis. Industry data sets (see Markets tab in menu) include key ratios, benchmarks, constituents, financial metrics, etc. by sub-industry or geography. Company data covers a global universe of over 3 million private companies and 97% of worldwide publicly traded market capitalization. Historical stock price charting and screening tools also provided.
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How to find market share information
Market share is definted as the "percentage of industry sales of a particular company or product" (Barron's Dictionary of Business Terms. 2000, 3rd ed.).
Market share is not formally collected. Some companies track their own market shares and report it in Securities and Exchange Commission (SEC) filings like the 10-Ks or their Annual Report to Shareholders.
- Business Source Premier
Business Source Premier indexes and abstracts 3,300 business journals and provides full-text access to over 2,800 of them.
Need more help?
Print Resources
Advertising in America: the first 200 years
HF5813.U6 G64 1990
The first two chapters provide a brief history of the whole topic. Successive chapters focus on a specific kind of product or theme, as reflected in chapter titles: Cereal, Soap and Sex; The Great Names; Cosmetics; Automobiles; Cigarettes; Underwear; Art, Artists and Illustrators; Gender Change; Advertising in the Service of the Community.
Online Resources
John W. Hartman Center for Sales, Advertising & Marketing History
A part of the Rare Book, Manuscript, and Special Collections Library of Duke University, the Hartman Center is one of the nation's preeminent programs for the study of sales, advertising, and marketing.
Ad*Access presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.
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A resource for research and analysis of companies and industries around the world, featuring extensive reference content from Gale's core business collection, easy-to-use company fundamentals and investment research reports, industry rankings, profiles, market share data, and company histories.
MarketResearch.com Academic provides access to detailed market research from leading sources such as Kalorama Information, Packaged Facts, and Specialists in Business Information. Studies contain charts, tables, and graphs and are between 200 and 400 pages in length. Full studies are available on MarketResearch.com Academic with twelve (12) months of being made available to corporate clients. MarketLooks reports are also available and provide easy-to-read summaries of full-length reports. The reports are available within the same month of publication.
Provides information on more than 100,000 national and international media properties. Includes acess to Business Publications; Consumer Magazines; Newspaper, Reps & Press Associations; Digital Networks & Ad Tech Companies; Websites; Radio Stations, Networks, Owners & Reps; OOH (Out of Home); DM (Direct Marketing); SRDS Global (business, consumer, & newspaper publications from around the globe).
Need more help?
Film Annuals
Clio Awards (on DVD)
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The Clio Awards is the world’s most recognized global awards competition for advertising, design, and interactive. There are several years of the award winning ads in the DVD collection.
Annuals in Print
Epica book : European advertising annual
NC998.6 .E87E64
Compiled from the winners, finalists and entrants of the Epica Awards for creative achievement in European advertising.
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This is an annual of the best advertising and design. It includes all the winners in Television, Radio, Design, Print, Poster, Billboard, Innovative Media, Internet, Integrated Campaign and Student categories.
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One of the most comprehensive compendium of creative advertising, the One Show Annuals set the industry standard for advertising and design. The print annuals feature all of the winners from the international awards shows.
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The Gunn Report & Showreel of the Year document the 100 most-awarded commercials and campaigns of the year. It combines the winners' lists from all of the major advertising award contests in the world--national, regional and global.
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New York Festivals is an International Awards Group (IAG) Company. The annual is a hardback, full color book featuring the winning work (inc. Finalists) in the NYF Design and Print Advertising Awards, The Global Awards for Healthcare Communications, and The Midas Awards for Financial Services Communications.
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- American Advertising Federation
A trade association representing 50,000 industry professionals and a nationally coordinated network of advertisers, agencies, media companies, ad clubs and college chapters. Most areas of the site require membership for access. - American Association of Advertising Agencies (The 4As)
The national trade association representing the advertising agency business in the United States. Its membership produces approximately 75 percent of the total advertising volume placed by agencies nationwide. - Association of National Advertisers
A leading industry organization. Provides mostly proprietary resources so membership is required to access most of the useful portions of their site. - Interactive Advertising Bureau
Primary organization for interactive media advertising, including online, Interactive broadcasting, email, wireless and Interactive television media. - Out of Home Advertising Association of America
A trade association representing the outdoor advertising industry and dedicated to promoting, protecting and advancing outdoor advertising interests in the U.S. Strategic focus is on government relations, marketing, communications, membership, and operations.
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Managing your Citations
Do research the easy way. Choose one of our citation management software programs and keep all your citations organized and easy to use.
Avoiding Plagiarism
- Plagiarism: What It is and How to Recognize and Avoid It
Indiana University Writing Tutorial Services - Avoiding Plagiarism
The OWL at Purdue University - How to avoid plagiarism
The University of Wisconsin Writing Center
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