EPH 607 - Interdisciplinary Health Communications subjectId: 690311

Here are the slides from the Social Marketing as a Health Communications Strategy class.

• is the conscientious, explicit, judicious and reasonable use of modern, best evidence in making decisions about the care of individual patients. EBM integrates clinical experience and patient values with the best available research information. (David Sackett, 1997)

• is defined as the conscientious, explicit, and judicious use of the current best evidence in making decisions about the care of communities and populations in the domain of health protection, disease prevention, health maintenance and improvement (health promotion).  It is the process of systematically finding, appraising, and using contemporaneous research findings as the basis for decisions in public health."  (M. Jenicek (1997)

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• The theoretical underpinnings of social marketing with 
• The outreach communication strategies found in health communications.

• Identifying the specific target audience segment(s), 
• Describing the benefits offered
• Creating interventions that will influence or support the desired behavior change.

How To Create an Effective Health Campaign: CDCynergy Model

Planning an effective health communication or social marketing campaign takes careful thought and knowledge of the problem to be addressed. 

The CDCynergy model can help you analyze, develop, and implement an effective social marketing or health communication plan. 

Describe The Problem
It should clarify what the public health problem is, who is affected, and what you propose to do to address it. 

• Characteristics & attitudes 
• Beliefs & values 
• Behaviors & determinants 
• Benefits and barriers to behavior change 

• was implemented as you intended (process measures)
• whether changes took place (outcome measures)

Program Evaluation

Effective program evaluation is a systematic way to improve and account for public health actions by involving procedures that are useful, feasible, ethical, and accurate. 

Broad Areas for Evaluation:

• Identify program elements to monitor
• Select the key evaluation questions and engage stakeholders
• Determine how the information will be gathered
• Develop a data analysis-timetable and budget

For more information, go to the Evaluation page within CDCynergy

A look at what CDC and other health communication and social marketing professionals have done to reach their target audiences.

Training, Tools & Templates For Creating Health Campaigns 
There are tools and templates available from the CDC that make preparing a social marketing or health communication plan much easier for you.

CDC Training,Tools & Templates 

Social Media at CDC

CDC Social Media Tools

CDC’s Guide to Writing for Social Media

Health Equity Guiding Principles for Inclusive Communication

Health Communication Playbook
Key communication materials for consumers & professionals.

National Conference on Health Communication, Marketing, and Media
Hosted by the The Centers for Disease Control and Prevention (CDC), National Public Health Information Coalition (NPHIC), and the Society for Health Communication in Atlanta, Georgia.

Past Conferences Info

• 2023 NCHCMM Conference 
• 2022 NCHCMM Conference 
• 2021 NCHCMM Conference

WHO Principles for Effective Communications

This framework supports the broad range of communication activities occurring across all parts and levels of WHO. There are som similarities to the CDCynergy Model, in terms of the health marketing aspects, but are adapted for the global reach of the WHO.


It is organized according to six principles to ensure WHO communications are:

• Accessible to decisions-makers
• Actionable by decisions-makers
• Credible and trusted as perceived by decisions-makers
• Relevant to decisions-makers
• Timely to enable decision-making
• Understandable to decision-makers

WHO Strategic Framework for Effective Communications

This Framework describes a strategic approach for effectively communicating WHO information, advice and guidance across a broad range of health issues: from chronic diseases to emerging and novel risks.
 

• Participate with the Centers for Disease Control and Prevention (CDC) and other public and private agencies to promote health and prevent disease.
• Identify methods to improve communications among members.
• Communicate with and through the news media to promote greater understanding and awareness of public health issues.

CreativeCommons

CC Search is a tool that allows openly licensed and public domain works to be discovered and used by everyone.

CC Search searches across more than 300 million images from open APIs and the Common Crawl dataset. It goes beyond simple search to aggregate results across multiple public repositories into a single catalog and facilitates reuse through features like machine-generated tags and one-click attribution.